Telephone: 0114 2572 200
Email: info@ocf.co.uk

‘Data analytics’ growth trends into 2014

The chart on the left demonstrates search volume during the past few years [back to 2005] for three keywords: “big data”, “big data analytics” and “data analytics”.

I stumbled across a fantastic new tool this week Google Trends which collates and analyses Google search data to create highly valuable ‘trends’ information. Given my new analytics business development role at OCF it appealed immediately!

The chart on the right [click for larger image] demonstrates search volume during the past few years [back to 2005] for three keywords: “big data”, “big data analytics” and “data analytics”. It also includes an element of forecast, which shows data analytics searches will continue on a steady upward curve into 2014.

It’s fascinating. Industry sectors like retail and financial services are mature markets for data analytics, which have long since established intelligent use of their data. However, I think the reason we’re seeing a trend towards people searching Google for data analytics is because other industries are now following in the footsteps of these pioneering industries. Manufacturing businesses for example are looking to use data analytics to assist predictive maintenance; police forces want support with fraud management; healthcare units need help to better understand regional demographics, resident trends and patient requirements. Putting it bluntly, organisations in other industry sectors are starting to wakeup to the potential benefits of data analytics. 

It’s interesting that big data analytics is both a new search term [first reference is December 2011] and it also doesn’t have quite the same search volume. My feeling is that right now there are not many companies really facing a big data challenge, it’s still a niche concern of only the very biggest global companies.

That said, I suspect in a few years from now, managing, storing and analysing today’s big data [multiple PetaBytes] will be the norm for many firms and, or, perhaps the goal posts will shift and big data will be considered ExaBytes and ZettaBytes or more.

If you have any complementary or alternative views on the trends in this chart and potential for future developments, please get in touch and leave a comment below.

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Contact Us

HEAD OFFICE:
OCF plc
Unit 5 Rotunda, Business Centre,
Thorncliffe Park, Chapeltown,
Sheffield, S35 2PG

Tel: +44 (0)114 257 2200
Fax: +44 (0)114 257 0022
E-Mail: info@ocf.co.uk

SUPPORT DETAILS:
OCF Hotline: 0845 702 3829
E-Mail: support@ocf.co.uk
Helpdesk: support.ocf.co.uk

DARESBURY OFFICE:
The Innovation Centre, Sci-Tech Daresbury,
Keckwick Lane, Daresbury,
Cheshire, WA4 4FS

Tel: +44 (0)1925 607 360
Fax: +44 (0)114 257 0022
E-Mail: info@ocf.co.uk

OCF plc is a company registered in England and Wales. Registered number 4132533. Registered office address: OCF plc, 5 Rotunda Business Centre, Thorncliffe Park, Chapeltown, Sheffield, S35 2PG

Website Designed & Built by Grey Matter | web design sheffield